One feature that could potentially help a resume builder gain traction in the market is the ability to customize resumes based on specific jobs or industries that the user is applying to. This feature could include providing design templates optimized for a wide variety of jobs and industries and even include an ability that helps users edit their resumes to better fit their target jobs. Providing tools to help users highlight their skills and personal experiences in an appealing manner could also help make a resume builder stand out from other competitors.