Shot of me scrolling Tiktok. Woman on Tiktok says "you need to get you a man that can cook". I look at the camera with a little frustration but with confidence that I can prove her wrong. Cut to. the kitchen and the pans sizzling, things flying everywhere like I am creating a masterpiece. I nob with satisfaction and the final result is a bowl of cereal. Then maybe a voice over with text of the macros

Man Cereal feels geared toward guys who care about fitness and health but don’t take themselves too seriously, like people who want to eat better without the “clean eating” vibe feeling boring or preachy. The best way to reach them is through short-form video on platforms like TikTok and Instagram, using humor, relatable fitness moments, and content that feels native to the feed. Funny, slightly exaggerated takes on dieting, gym culture, or “trying to be healthy” would grab attention and make the product memorable.

I’d lean into relatable fitness moments and exaggerate them in a funny way. Using quick hooks, self-aware humor, and situations people recognize (gym struggles, dieting fails, “trying to be healthy” moments) helps grab attention fast. I’d keep the humor natural and pair it with clear visuals and pacing so the joke lands quickly, while still showing the product in a way that feels casual and authentic.