I’d make the video fun, relatable, and fast-paced to capture attention in the first few seconds. I’d start with a quick, exaggerated scene of a student struggling — messy desk, multiple tabs open, overwhelmed look — then cut to a smooth transition where the app appears on their phone. The mood shifts instantly: upbeat music, organized schedule, and a calmer, more focused vibe. I’d highlight one or two key features visually, like reminders popping up or a to-do list being checked off in seconds. To end, I’d show the student relaxing or hanging out with friends, with text on screen saying something like, “Less stress, more free time. Try it today.”

I’m very comfortable creating content that involves other people, because collaboration often makes videos more dynamic and relatable. When working with friends, classmates, or even strangers, I focus on keeping the atmosphere fun and natural so that the content feels authentic rather than forced.

Personally, I enjoy watching TikTok content that is short, creative, and relatable — especially storytelling clips, quick “day in the life” videos, behind-the-scenes content, and clever skits. These types of videos work well because they grab attention in the first few seconds, deliver a clear idea quickly, and often spark an emotional reaction, whether that’s humor, curiosity, or inspiration. I find that authentic content — where the creator feels real and not overly scripted, connects the most, because it feels like you’re getting a genuine glimpse into someone’s world.