To grow Man Cereal’s Instagram and TikTok from zero in the first 90 days, I’d focus on building a bold brand voice that feels humorous, confident, and hyper-relatable to a Gen Z audience. On TikTok, I’d post 3–5 times a week using trending sounds, POVs, and chaotic “guy food” humor—think cereal with weird toppings, alpha breakfast routines, and skits that turn the cereal into a main character. I’d also introduce a recurring series to build consistency and encourage audience interaction. On Instagram, I’d focus on aesthetic product shots, meme-inspired graphics, and “man meal” content that plays into satire while still showcasing the product. Across both platforms, I’d prioritize personality, community engagement, and low-lift content that feels native to each feed, with plans to gradually integrate UGC and micro-influencer content as awareness grows.

https://www.tiktok.com/t/ZT6daosT8/

https://www.tiktok.com/t/ZT6dmJVnL/

https://www.tiktok.com/t/ZT6da4fyF/

One brand that I think absolutely nails its voice on social media is Rhode Beauty. Their tone is clean, cool, and effortlessly relatable — striking that balance between aspirational and approachable that resonates really well with Gen Z and millennial audiences. What stands out to me is their minimal yet polished aesthetic, paired with copy that feels like it’s coming from a best friend who’s stylish but never trying too hard. Their content feels intentional without being overproduced, which builds trust and makes the brand feel more human. If I were creating content or representing a brand like Clio, I’d borrow that editorial-meets-casual vibe, use simple but strong visuals, and lean into authentic, direct language that invites people in without overselling. Rhode has mastered how to make their brand feel like a lifestyle — and I’d love to channel that same energy in my own ambassador work