I’m connected on campus through a mix of leadership roles and student organizations. I served on the Community Programs Office’s Student Advisory Board, where I worked with peers to advocate for student resources, and I’ve also been involved in Gamma Zeta Alpha Fraternity, which has given me strong ties to the Greek community and service initiatives. In addition, I’ve collaborated with student orgs across cultural, academic, and service-based spaces, which has helped me build a broad network and stay engaged with different parts of campus life.

To create high-quality content with Vita Coco on my college campus, I would focus on seamlessly integrating the brand into student life and culture. I’d highlight authentic moments, from athletes after practice to students powering through late-night study sessions, showing Vita Coco as the go-to hydration boost. On social media, I’d use short-form videos, campus humor, and interactive challenges that encourage students to create their content and engage with the brand. I’d also leverage campus events and student organizations to make Vita Coco visible in high-traffic spaces, such as hydration stations during finals or partnerships with sports clubs and cultural nights. These activations would provide authentic moments for content creation, helping to generate user-generated content that feels organic and shareable. By pairing creative storytelling with real student experiences, I’d ensure Vita Coco feels like an essential part of campus life while producing content that resonates widely online.

I’ve worked as a Drumstick Communications and Product Ambassador, where I helped promote ice cream products through live brand activations and digital campaigns. My role involved engaging directly with consumers at events, creating on-brand social media content, and gathering feedback to inform marketing strategies. While I don’t have public links to share, this hands-on experience strengthened my skills in consumer engagement and brand storytelling within the food and beverage space.