To make Saint James Tea a recognizable and loved brand at UT Austin, I would focus on authentic exposure through both in-person and digital promotion. College students are always looking for new, convenient additions that enhance their daily routines without adding complexity. By creating engaging, relatable content, like “What’s in My Bag” videos, study session setups, or pregame moments with friends, I would position Saint James as an effortlessly essential part of campus life. Additionally, like any task I am assigned, I will put my all into it and use my creativity, drive, passion, and work ethic to achieve results.

To encourage people to purchase Saint James from both Amazon and local stores, I would utilize my social media platform to create authentic and lifestyle-driven content that feels relatable, exciting, and accessible. For Amazon, I would share quick swipe-up or link-in-bio stories showcasing how easy it is to get Saint James delivered and also create aesthetic unboxing videos. Additionally, college students prioritize convenience, as days can become hectic very quickly. Therefore, I would highlight how Amazon provides a quick and easy fix for staying stocked on Saint James without interrupting their busy schedules. For local stores, I could post day-in-my-life video or photo content where Saint James is naturally incorporated into my day, whether I am walking to class, studying, heading to a tailgate, or tanning at the pool with my friends.

I would creatively introduce Saint James to the UT Austin campus by partnering with my sorority, Alpha Epsilon Phi, to promote the product through Greek Life events like rush, formals, and philanthropy initiatives. This would ensure Saint James Iced Tea is featured organically on social media and integrated into high engagement moments. Additionally, I’d take advantage of Speedway, an integral walkway on UT's campus, where student organizations and brands often set up activations. I would organize a pop up to hand out samples, offer deals, or even convince students to partake in a memorable, fun activity to further pique interest and visibility.