On one hand a viral post with significant views, likes, saves and comments plants the product into the consumers mind which has been shown to positively influence purchasing behaviour through the familiarity effect, raw numbers don't always translate into motivated consumers. I've seen it personally in my own startups and learned over years how to move a viewer. To gauge that, general engagement, link referrals and dms usually come from viewers ready to purchase the product. Both aspects I mention mean success, however I always try to utilise the first to create the latter.

I believe marketing is both science and art, it's a blend of understanding how people think and what truly moves them. My foundation in neuroscience taught me to notice patterns in human behavior, attention, and algorithms. My work in social media and UGC marketing translates that understanding into creative, data-informed campaigns that actually convert.  I dive deep into what makes the product unique, what audience would feel connected, the story that can be told, and then craft content that feels human but utilises constant integration of feedback. Audios, ESO, hooks, posting time and length, and a myriad of other factors are crucial in how posts perform online.

All the time! Texting alone can be so impersonal, but hearing someone's voice allows you to really understand and bond with them. And that's not just my opinion, studies show that the oxytocin (literal social bonding hormone) is released much more in the brain when listening to voice messages than texts alone. And on top of that, im European... we're basically known for rambling voice messages lol!