I'm a very nerdy data driven person. I have a bachelor in computational neuroscience so I love to experiment and treat the algorithm like this mysterious treasure box for me to uncover and figure out. I have a lot of experience writing my own algorithms so I love trying to reverse engineer what happens on apps. Feedback and analytics are the core to engagement and successful online content, there's no shame in falling flat once in a while. It's all about learning and integrating. For example, this of course depends on the niche and platform, but I noticed posting 5.1-5.4 second long videos performs exceptionally well on TikTok but not on YouTube short. Funny, right?

The trick for me is to understand what I want to say and channel that instead of following a strict word by word script. The joy in UGC content is feeling connected to the creator in a genuine way, not getting tricked or advertised to. The key here is to actually feel interested yourself. I personally love writing and have a very well developed poetry hobby, it's not hard to make an authentic video when you actually care. The same way I can get my friends to smile when I talk about my interests, a stranger may be curious about what I want to share

It heavily depends on the intonation, talking pace, and visuals in the first few seconds, rather than what is even being said. Very obvious hooks feel disingenuous and fake. Catches like "wait" or "oh my god" may stop a viewer for a second but when they inevitably realise they've been "scammed" into giving away their attention they will swipe on to the next video. This tells the algorithm that the video is not all that hot, but we know we are hot so it takes a different approach! Simply starting to speak right away with excitement and passion feels infectious and evokes curiosity in the viewer which can be maintained with a solid mid and end section and might even drive out a comment or follow