Interview Questions
Research Partners Group
Research Partner: Athletic Wear Superfans

Of your favorite brand from (Alo, Adidas, Hoka, and Athleta) do you follow them on social?
I don't follow them on social media but I'm most likely following someone who posts sponsored content or interacts with those brands specifically Adidas and Alo.
Research Partners Group
Research Partner: Athletic Wear Superfans

Which of these brands are you a fan of, subscribe to emails ,etc? (Hoka, Athleta, Alo, Adidas). And why are they your favorite?
I’m an admirer of Hoka, Adidas and Alo. I’m a big shoe fan so I have a pair of Hoka gym shoes and Adidas I wear during workouts, walks and work. I love that they feel like I’m walking on a cloud and I don’t experience shooting pains if I’m standing for a while. Outside of shoes, if I’m going to class, work or running errands I’m most likely wearing leggings. Leggings that are thick and stay comfortable while I’m on the go for hours. All of these brands create light weight, good quality and comfortable pieces which I feel like I can trust as busy college student.
Home From College
H\FC Campus Team Member

What is one strategy Home From College can use to grow to even more student users in Q1 2023?