Yes, I mentioned I’ve had the chance to work as a brand ambassador for several companies, including Victoria’s Secret PINK, Joyba, Kale, Cirkul, and Bubble, as well as serving as a Student Ambassador for LVMH. In most of these roles, I created content, followed creative briefs, met deliverables, passed out samples, hosted activations, and found creative ways to connect with students on campus! Each experience taught me how to make a brand feel approachable and fun while driving real engagement.

Yes! I’m really involved on campus. I’m the President of CHAARG at Howard, which is a fitness and wellness community for women, so I spend a lot of time planning workouts, socials, and fun events to keep people engaged. I’m also a Student Ambassador for LVMH and have worked as a brand ambassador for Victoria’s Secret PINK, Joyba, Extern, Kale, Cirkul, and Bubble, so I’ve had a lot of hands-on experience creating content, running activations, and connecting with students in ways that feel natural and fun.

To organize a campus event for Proper Wild, I would focus on creating an engaging experience that both introduces the product and encourages immediate participation in the Free Shot redemptions. My first step would be to leverage my leadership role as President of CHAARG and my network on campus to secure a high-traffic location, such as the student center or a wellness-focused space. I would then design the event around a theme that resonates with student life, such as a “Clean Energy Kickstart” before midterms or a “Study Sprint Fuel-Up”, to position Proper Wild as a go-to choice for focus and energy.During the event, I’d incorporate interactive elements like sampling stations, live challenges, and giveaways to create buzz. I’d also pair the in-person activation with social media content, encouraging attendees to post their experiences and tag Proper Wild for additional reach. My past experience hosting fitness socials, wellness activations, and large-scale student events has taught me how to manage logistics, engage participants, and execute. This combined digital and in-person strategy would maximize both awareness and redemption while aligning with Proper Wild’s mission of bringing fun, clean energy into student life!