Yes! One TikTok video I created that successfully engaged a specific target audience was during my time as Miss Junior at Clark Atlanta University. I made a short, fun video using a trending audio that highlighted our campus scavenger hunt event. The hook was playful and relatable to college students, and I incorporated text overlays with clues while showing shots of students participating. The video gained strong engagement because it connected directly to my audience—CAU students—by blending school pride, interactive content, and trending TikTok elements. It not only drove turnout for the event but also boosted excitement and visibility across campus.

I stay up-to-date with TikTok trends by actively engaging with the platform every day—scrolling through the For You Page, checking trending audios, hashtags, and effects, and following creators who are quick to adapt new ideas. I also use tools like TikTok’s Creative Center to spot what’s gaining traction. When I apply trends, I don’t just copy them; I remix them in ways that connect to my audience or the brand I’m representing. For example, I might take a trending audio and frame it around a campus event, product feature, or relatable POV so it feels both timely and authentic. This balance of awareness and creativity helps me keep content fresh, relevant, and engaging.

Yes, I definitely have the motivation to “go get the shot” when I think of ideas. I’m naturally creative and I get excited about bringing concepts to life in real time, whether that means setting up a quick scene, jumping on a trending audio, or capturing authentic campus moments. I don’t overthink it—I focus on making the idea happen and refining it as I go, because I know consistency and action are what drive results on platforms like TikTok. That drive to execute has helped me turn small sparks of inspiration into content that resonates with my peers and community.