Interview Questions
Pinch
Influencer Marketing Coordinator

What social media platform do you believe is best for Pinch's audience and why?
I believe Instagram is the best platform for Pinch’s audience because it’s highly visual and perfect for showcasing beauty and aesthetic treatments in a polished, elevated way. Features like Reels, Stories, and before-and-after posts make it easy to highlight results, share client experiences, and build trust. Instagram also has a strong beauty and wellness community, which makes it ideal for influencer collaborations and reaching women who value convenience, luxury, and self-care.
Pinch
Influencer Marketing Coordinator

How would you find influencers to work with pinch?
As a transfer college student, I’m connected to two campus communities and already know several micro-influencers, which gives me a strong starting point. I’d focus on beauty, wellness, and lifestyle creators who match Pinch’s elevated vibe, prioritizing engagement and authenticity over follower count. I’d find creators through campus organizations, social circles, and local hashtags on TikTok and Instagram, then make sure each partnership stays organized and aligned with the brand.






