In 2026, the most effective influencer strategy for a brand like W Labs won’t be about big celebrity names—it will be about authentic, highly engaged creators who truly connect with niche communities.

Yes, I have experience in both social media management and influencer marketing. As the Professional Marketing Chair for EmpowerHER, I manage our Instagram content and create posts, skits, and flyers to promote our professional development events. Part of my role involves working with members and guest speakers to feature them on our page, which is similar to influencer marketing because it highlights individuals in ways that engage our audience and build credibility for the organization. I also collaborate with our team to develop content that encourages interaction, such as Instagram stories, polls, and takeovers, which helps grow our reach organically. Through these projects, I’ve gained hands-on experience in creating engaging content, promoting people and events effectively, and building a strong online presence for a niche community.

What I love about tattoos and the tattoo industry is how deeply personal and creative it is. Every tattoo tells a story—whether it’s a tribute to someone, a reminder of a meaningful moment, or just an expression of style and personality. I also love the artistry involved; tattooing is a unique blend of skill, design, and precision, and every artist brings their own perspective and flair to their work. Beyond the art itself, the tattoo community is really inspiring—it’s a space where people celebrate individuality, self-expression, and culture, and you can see that passion come through in both the artists and the clients. It’s creative, personal, and really human all at once.