Jad
I’m a student from London, Ontario, preparing to study Political Science at university with the goal of pursuing law school and building a career in legal advocacy. I’m passionate about leadership, co
Endorsements
Campus professional
About Me
McMaster University
Class of 2029
London, ON, Canada
Skills
Interests
Interview Questions
SlidesAI
UGC Creators for Back-to-School Campaign
How do you research and test different hooks for the video?
When researching hooks, I start by analyzing my target audience’s needs and pain points—for example, what challenges students face during back-to-school season. I look at trends across TikTok, Instagram Reels, and YouTube Shorts to see which formats and opening lines are driving engagement. Then, I brainstorm several hook variations (question-based, problem/solution, relatable scenario, or surprising fact) and script them out.For testing, I film multiple versions of the same video with different hooks and compare the performance (watch time, click-through, and engagement). By tracking which intro retains viewers the longest, I can quickly identify what resonates and refine future content.