Jad
I’m a student from London, Ontario, preparing to study Political Science at university with the goal of pursuing law school and building a career in legal advocacy. I’m passionate about leadership, co
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McMaster University
Class of 2029
London, ON, Canada
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SlidesAI
UGC Creators for Back-to-School Campaign
How do you research and test different hooks for the video?
When researching hooks, I start by analyzing my target audience’s needs and pain points—for example, what challenges students face during back-to-school season. I look at trends across TikTok, Instagram Reels, and YouTube Shorts to see which formats and opening lines are driving engagement. Then, I brainstorm several hook variations (question-based, problem/solution, relatable scenario, or surprising fact) and script them out.For testing, I film multiple versions of the same video with different hooks and compare the performance (watch time, click-through, and engagement). By tracking which intro retains viewers the longest, I can quickly identify what resonates and refine future content.