I’d approach outreach to students by keeping it fun, personal, and authentic. I’d use social media platforms like Instagram and TikTok since that’s where most students are, and focus on creating content that feels relatable, not salesy. I’d also do in-person outreach, like tabling on campus, handing out freebies, or collaborating with student orgs and sororities to actually connect with people face to face. The goal would be to make it feel like you’re just sharing something useful with friends, not trying to sell them on it.

I’m involved in Gamma Phi Beta, which has been such a fun and meaningful part of my college experience. It’s helped me build friendships, get involved on campus, and grow my leadership and communication skills through different events and activities.

If I were trying to get Uber One sign-ups, I’d show how it actually makes sense for college students. I’d post TikToks or Instagram stories showing how it saves money on rides to class, late night food runs, or going out with friends. I’d keep it super casual and relatable, like showing how it eventually pays for itself after a few rides. I’d also share referral codes or student discounts to make people feel like they’re getting a deal.