Most brands aren't using the current trends or new fads to their advantage. If its something on Tiktok. Instagram, or Youtube that's going viral, grabbing peoples attention constantly or days on end, you want to cater your content so it catches your audiences attention like that did. Attention spans are shorter than ever now because we're in an age of technology, things come and go quick, and people don't like sitting and looking at something forever anymore. So make something quick, funny, vibrant, and enjoyable, then people will automatically follow.