I plan to buy a smartwatch soon to track my steps. I usually use my iPhone to do so but think an apple watch would be more convenient.

When things get busy, I rely on a combination of digital tools and simple routines to stay organized. I typically use Google Sheets or Excel to create trackers for follow-ups or ongoing tasks, especially if I’m managing communication across multiple accounts or teams. I also use my calendar religiously, blocking off time for priority items so they don’t get lost in the shuffle. During my time at Penta, I was juggling daily media briefs, client requests through Zendesk, and tracking over 100+ incidents of AI errors in Excel. To stay on top of everything, I built a personal system where I’d check off tasks as I went and keep notes on what needed to be done the next day. That way, even if things were moving quickly, I always knew what was coming next and could stay a step ahead. Ultimately, I’ve found that staying organized is part planning, part habit, and when I create a good system, it makes fast-paced work feel a lot more manageable.

At Penta Group, one of my responsibilities was managing media monitoring alerts for Fortune 500 clients. Early on, I noticed that some alerts were going out with repeated or irrelevant stories, which made it harder for our clients to quickly get the insights they needed. I took the initiative to refine our Meltwater and Google search strings, tailoring them more specifically to each client’s industry and needs. After updating the logic and working closely with my team to test the new alerts, we saw a noticeable drop in noise and better alignment with what our clients actually cared about. It was a small change, but it made the alerts more useful and saved our team time during daily reviews. I didn’t wait to be asked to fix it, I just saw something that wasn’t working well and figured out how to improve it. That experience reinforced how much I enjoy building systems that work better for everyone.