Building content weeks in advance is always the best way to plan out content. Having a different theme every week or every video is a smart way to deal with this kind of content because that is how you build consistency. Sustainable Streetwear has a lot of similarities to thrifting which is becoming a "popular trend" that can be built off of.

Building consistent community engagement is the best way to go viral. It is important to have the base interactivity to build off of. Going viral can be useful for achieving a following but that doesn't mean that those followers will continue interacting.

Showing people something that is different from the norm while following trends. What does this mean? Show why my brand is good at what it does, whether it's its ability to teach students, help people study, or some specific task, WHILE using typical trends of today. This means fast paced, intriguing videos that uses popular music, and even possible the "brain rot" we see nowadays that keeps people hooked. Another way is using AI video production. These can always create something that will keep a certain audience looped in.