I would test and show myself using the content. Creating a problem solution style content that is authentically backed. It engages because the problem would be something everybody faces and wants to fix, and the solution would be the product.

Simple steps and minimal ingredients because I can trust that the skincare will do its job without worrying about different effects on my skin depending on ingredients. Having a product that is straight to the point is important for my skin care routine because I want to keep it as simple and efficient as possible to start my day, but I also want to know the product works well.

I like to have a strong hook to a problem then showing solution. Using multiple angles in terms of hooks. Different formats like talking head, VoiceOver or on screen text. This paired with different visuals like an aesthetic background or engagement baiting backgrounds that keep user engaged. All combined to a final CTA.