I’m well connected across NYU through sports, Greek life, and student organizations. I used to play on the soccer team and still room with teammates, I’m close with members of the basketball team, and my best friend is in a fraternity. As a Gymshark ambassador, I’ve collaborated with 15+ student organizations, which gives me direct access to a wide range of communities on campus.

I would create content that feels authentic, energetic, and student-driven, highlighting how Vita Coco naturally fits into campus life. For example, I’d capture moments of students grabbing a Vita Coco after a workout, studying on the lawn at Washington Square Park, or hanging out at campus events, making the product part of real student routines. My experience as a run lead for a Gymshark-sponsored run club taught me how to showcase wellness brands in action through photos, reels, and storytelling that resonate with peers. I’d also draw on what I learned at Future Green, where I saw how strong visuals and branding create emotional connections. By blending lifestyle content with student testimonials and event highlights, I’d produce shareable posts that not only promote Vita Coco but also build a refreshing, aspirational vibe around the brand on campus.

Yes!