To make Saint James Tea feel like a go-to drink on campus, I’d use social media, real-life hangouts, and word of mouth to build a genuine connection with students. I’d plan casual beach days or study sessions with friends, share the tea in everyday moments, and post relaxed, aesthetic content that fits the UCSB and Saint James Tea vibe. With support from my Greek life friend circle and a focus on community outreach, I’d make sure people see Saint James as something they actually want to grab and enjoy.

I would use my social media platform to create lifestyle content that highlights both the convenience of purchasing Saint James on Amazon and the charm of finding it in local stores. Since I live close to the beach and ocean, I’d feature Saint James in sunny, coastal settings to emphasize its fit with a laid-back, beach-inspired lifestyle. Through aesthetic visuals, casual outfit inspiration, and relatable student routines, I’d encourage my audience to see Saint James as a must-have, whether they’re ordering online or shopping nearby.

To creatively introduce Saint James to the UCSB campus, I would lean into visual storytelling through engaging content, especially on TikTok and Instagram, highlighting the brand’s vibe in relatable ways. With the use of my video editing skills, I will be able to create fun and immersive videos to reach the target audience. While I’m not currently part of any organizations, I plan to rush and have many close friends in Greek life, which gives me access to a strong network for spreading the word organically and authentically.