TikTok — it’s the most effective for product promotion because the algorithm favors discovery, so even non-viral creators can get strong reach. Native, story-driven content like demos, reactions, and “found this at the store” style videos perform especially well and drive real purchase interest.

I’d approach it like a “real shopping moment” rather than a staged promo. I’d start with a discovery-style hook — something like spotting the display or adding it to my basket — then capture the shelf setup, packaging details, and shade or scent range so viewers feel like they’re browsing with me. From there, I’d show close-up product shots, texture or tester moments if available, and tie it to a real-life use case (“this is perfect for everyday,” “throw this in your bag,” etc.). The goal is to blend the excitement of finding something new in-store with practical, relatable commentary, so it feels like a genuine recommendation, not an ad.

TikTok — it’s the strongest platform for product promotion because discovery is built into the algorithm. Even smaller creators can get strong reach, and native-style, story-driven content (like demos, reactions, and “I tried this” formats) tends to perform especially well and convert viewers into buyers.