TikTok is one of the largest user-bases in the world, and it's filled with people who fit Pinch's target demographic perfectly. Lots of TikTok users are already consuming content about creating at-home luxury experiences, and with something as involved as Pinch short-form video is a perfect medium for showing off the total relaxation that a house-calling esthetician can provide. As a bonus, content from TikTok inevitably migrates to other platforms, so you're killing... however many birds you can with one big stone.

Being disabled means that I spend a lot of time looking at content about disability - including what it means to be homebound. There's a vast wealth of influencers and content creators on the disabled side of platforms like TikTok, Instagram, and even places like Substack who would love something like this, along with the usual demographics who are just looking for a luxurious night in.

Obviously a lot of the beauty industry revolves around the experience of a product - it's nearly just as important as the results themselves. Things like packaging, smell, the texture on the skin, and even the color and consistency of a product can really impact a user's stance, so I make it a point to look out for those kinds of qualities. Especially if I already know that a product is effective.