Jack McElligott

1. Move-In Weekend: “Uber the Haul” Tradition: Move-in at dorms across campus Activation Uber discount codes for Move-In Weekend Partner with residence halls like: Wilson Hall Whiteface Hall Moffitt Hall Ideas “First Ride Back to Platts” code Uber drop-off zones near dorm clusters QR codes in move-in packets Creative line “Too much stuff for one trip? Uber the haul.” 2. Downtown Nights: “Ride to Margaret Street” Tradition: Students going downtown to eat and hang out Key spot: Margaret Street Activation Uber codes for Friday & Saturday nights Geo-targeted ads near dorms and downtown Messaging “Dorm → Margaret Street in minutes.” Students often travel between: campus restaurants house parties waterfront Uber becomes the safe ride option back to campus. 3. Lake Champlain Sunset Rides Signature Plattsburgh experience: Lake Champlain Students hang out at: Plattsburgh City Beach Activation “Sunset Ride Pass” Uber codes during: first warm weeks of fall semester sunset hours Creative “Don’t miss the sunset. Uber to the lake.” 4. Cardinals Pride: Game Day Rides Sports culture around: Plattsburgh State Cardinals Activation “Ride to the Game” promo Uber pickup/dropoff zones near: Ronald B. Stafford Ice Arena Especially powerful for hockey games, which are a big campus event. Creative “Ride with the Cardinals.” 5. Late Night Study Survival Campus academic landmarks: Feinberg Library Activation “Library Escape Ride” Uber discount after 10PM. Messaging “When the library closes, Uber home.” 6. First Snow Rides (Very Plattsburgh) Because winter hits early. Campaign “Skip the Snow Walk” Students use Uber when: snowstorms hit temperatures drop Creative “Too cold for the walk? Ride.” 7. Airport & Train Arrivals Students arrive through: Plattsburgh International Airport Plattsburgh Amtrak Station Activation “Ride Back to Campus” Promo codes for incoming travel days. 8. Orientation Week “Ride & Explore” For freshmen. Stops could include: Angell College Center Plattsburgh City Beach downtown Gamified idea “3 Rides = Free Ride” Encourages exploration of the town. Social Campaign Ideas #RideBackToPlatts Students post their Uber rides to: sunset at Lake Champlain game nights move-in chaos Example Campaign Visuals Posters in dorms “Wilson Hall → Margaret Street in 6 minutes” “Library all night? Uber back.” Why This Works Plattsburgh is: small campus