I’d focus on weaving Saint James Tea naturally into the social fabric of campus life, making it feel as integral as morning coffee or a pre-class snack. First, I’d host a series of casual sampling pop-ups in popular study nooks and common areas, offering free sips and chatting with students about their flavor preferences. Collaborating with student organizations—like my fraternity and the marketing club—would boost credibility and spread the word through trusted networks. I’d also capitalize on social media by showcasing relatable, student-centered content: quick videos pairing Saint James Tea with dorm-friendly breakfast ideas, posts highlighting eco-friendly packaging and responsible sourcing, and occasional polls asking followers which new flavor they’d love to try next. Over time, these personal, consistent touches—both online and in person—would help Saint James Tea earn a spot in students’ daily routines and become a campus staple.

I would highlight the best of both worlds on social media, posting side-by-side comparisons of the convenience of ordering Saint James on Amazon—like fast shipping and easy returns—alongside the charm of shopping at our local partner stores, where you can see the product in person and support community businesses. Through Instagram Reels and TikTok, I’d share quick styling tips or product demos, always ending with a mention of both online and offline purchase options. Stories could feature short polls asking followers where they prefer to shop, and I’d periodically run limited-time, small promotions (like a discount code or a free gift) valid both online and in select local stores, so customers feel equally rewarded no matter where they choose to buy.

I’d tap into my dual networks—my fraternity and the marketing club—to give Saint James a memorable campus debut. First, I’d throw a low-key, invite-only tasting event at my frat house, introducing friends and fellow brothers to Saint James through small batches, paired with simple snacks and relaxed conversation. Simultaneously, I’d leverage the marketing club’s resources—like designing simple flyers, social media polls, and short-form video content—to generate buzz and intrigue leading up to the event. By blending authentic, word-of-mouth recommendations from the fraternity with polished, student-driven marketing efforts, I’d create an approachable, yet distinctive first impression of Saint James for the entire campus community.