I think the website could use refinement. The way some of the products pop up would glitch or appear a little overwhelming. I like the minimalistic look and the color scheme, but I think it could look more polished with a different hero or drop downs.

I am positive that my sorority would enjoy the products. I also have friends in other sororities who have positions on their Executive Boards who I could communicate this with. Additionally, I am in a marketing class, and I think my professor would take interest since it relates to class topics.

I've always loved Emma Chamberlain for her authenticity that shined through her videos. When I listened to one of her podcast episodes about basically the rebrand of Chamberlain Coffee, I found it really interesting and wise how the team was able to pivot to better appeal to their market. I love the products whether its matcha or coffee, and would love to promote a product that I know my friends also would love!