One area of opportunity for Dune, a brand inspired by the Dune book series and movie adaptations, could be to create immersive storytelling experiences across all social channels. They could achieve this by: Interactive Storytelling: Develop interactive narratives that allow fans to engage with the Dune universe. This could include Instagram or Facebook Stories with "choose your own adventure" style content, where followers make decisions that impact the storyline. Behind-the-Scenes Content: Share exclusive behind-the-scenes content from Dune movie sets, including interviews with cast and crew, costume and set design insights, and the creative process. This provides fans with a deeper connection to the franchise. Fan Art and Fan Theories: Encourage fans to share their Dune fan art and theories on platforms like Twitter and TikTok. Acknowledging and showcasing fan creativity fosters a sense of community and appreciation. Trivia and Quizzes: Host regular Dune-themed trivia or quizzes on platforms like Instagram and Twitter. This keeps fans engaged and tests their knowledge of the Dune universe. Live Q&A Sessions: Organize live Q&A sessions with key people associated with Dune, such as the author's son (Brian Herbert) or directors. Fans can submit questions in advance or during the live session, enhancing fan interaction. Character Spotlights: Create content that delves into the backgrounds and personalities of Dune's characters, both from the books and movies, allowing fans to connect with them on a deeper level. Sneak Peeks and Teasers: Provide exclusive sneak peeks or teasers for upcoming Dune projects to generate excitement and anticipation. By leveraging these strategies, Dune can create a dynamic and engaging social media presence that captivates both existing fans and newcomers to the franchise.

One beauty brand that has been excelling in their social strategy is Fenty Beauty by Rihanna. They have been praised for their inclusive marketing campaigns, engaging with diverse influencers, and actively listening to customer feedback to develop products that cater to a wide range of skin tones and types. This approach has fostered a strong online community and brand loyalty.