I’d look at originality, how well it matches the prompt, and overall quality (no glitches, clean visuals). Most importantly, does it actually grab attention and feel interesting enough to watch or share?

I’d add better consistency (same characters/style across generations), easier editing after generating, and smarter prompt suggestions. Also templates based on trending content would help creators move faster.

I incorporate creativity by treating the script as the core message, while using my own style to make it feel natural and engaging for the audience. I make sure all key points are included, but I adapt the delivery through:

-Visual storytelling (on-screen text, b-roll, app screen recordings, big facial expressions)

-My own pacing, tone, and editing style to keep it entertaining

-Adding a touch of humor when appropriate

-This way, the video stays aligned with the brand’s messaging, optimized for performance while still feeling original with my own touch