JILLIAN ARK Profile Image

JILLIAN ARK

I am a Marketing Analyst and Insights student at Pennsylvania State University. I love using my creativity to help promote brands to consumers and provide insight on their marketing tactics.

I am a Marketing Analyst and Insights student at Pennsylvania State University. I love using my creativity to help promote brands to consumers and provide insight on their marketing tactics.

My Socials

Endorsements

Campus professional

About Me

Pennsylvania State University

University Park, PA, US

Marketing Analytics and Insights, Health Policy Administration

Class of 2023

Princeton, NJ, USA

Skills

Google Ads (Search & Measurement)
Google Analytics Individual Qualification
HubSpot Reporting Certificate

Interests

Social media
Fashion design
Marketing

Interview Questions

Lasting Brilliance

Content Creator for Lasting Brilliance (Fall)

Lasting Brilliance Profile Image

Have you ever sold something online or in person? Share an example, big or small. Talk about what you learned from that selling experience

Yes, I’ve shared and talked about products I genuinely use, which has helped me connect with people naturally. For example, when I studied abroad, I often shared small things that made my experience easier or more meaningful, like local finds or gifts that reminded me of home. Even though I wasn’t trying to “sell,” those posts inspired others to try the same things because they could tell the recommendation was real and personal.What I learned from that experience is that authentic storytelling sells better than any script. When something comes from a place of honesty or emotion, people trust it more, and that same approach works perfectly for promoting flowers, since they’re tied to emotion, memory, and moments that matter.

Lasting Brilliance

Content Creator for Lasting Brilliance (Fall)

Lasting Brilliance Profile Image

What's your video creation process? How do you usually get your inspirations?

My video creation process usually starts with following trends and seeing what people are connecting with emotionally online. I look for content that feels heartfelt and genuine, then think about how I can put my own creative twist on it or relate it to something real in my own life.I get inspired by anything that feels true, whether it’s a small meaningful moment, something funny, or a nostalgic memory. When content comes from a real place, it naturally connects with people, and that’s always my goal when creating videos.

Lasting Brilliance

Content Creator for Lasting Brilliance (Fall)

Lasting Brilliance Profile Image

Tell me about a piece of content you made that got more engagement than usual. What do you think made it successful?

One of my most engaging pieces of content was actually a simple, heartfelt video I made, I posted a clip of my dad fixing up my 20-year-old backpack. It wasn’t overly edited or planned; it just captured a real, genuine moment of care and nostalgia. Another that resonated deeply was a short video I made saying goodbye to a city I once lived in, it struck a chord because it reflected real emotion and change.What made both videos successful was their authenticity and relatability. People connected with the emotion behind them, whether it was love, sentimentality, or nostalgia, which encouraged them to comment, share their own stories, and engage more. I think that same principle applies to promoting flowers: when content feels personal, human, and emotional, it naturally draws people in and reminds them of the beauty in small moments, just like giving or receiving flowers does

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