I focus on engaging content with a clear purpose. Every post or Reel highlights the product’s benefit and shows it in real life so viewers can imagine using it themselves. I include strong, natural CTAs like “shop now,” “see the full routine,” or “link in bio” and make sure the content points directly to the website. I also use storytelling and lifestyle context—showing how the product fits into daily routines—to make people feel like buying is part of that experience. Finally, I track which content drives clicks and sales and double down on what works. My tiktok: jeanne_stuart

I would focus on making the Reel feel calm, elevated, and intentional. It would start with a strong visual hook like texture shots, slow application, or glowing skin in soft lighting. I’d keep the edit clean and minimal so the product feels luxurious, then layer in simple on screen text that speaks to results and ritual rather than trends. The CTA would feel refined and inviting, like encouraging viewers to elevate their skincare routine or discover the product, instead of sounding salesy.

I film on my iPhone and edit mainly in CapCut. I use in-app TikTok and Instagram tools for captions, sounds, and posting, and I stay organized with notes and content calendars to plan and schedule posts. I also use platform insights to track what’s working and adjust content.