I haven’t created content specifically for a beverage brand yet, but I have created content for food brands where I focused on making the product visually appealing and integrating it naturally into lifestyle moments. That experience taught me how to highlight taste, benefits, and brand personality in a way that feels authentic rather than promotional.

I’d open with a high energy clip of me in the middle of a volleyball rally — diving for a ball or going up for a big hit — with a quick hook like, “Here’s what keeps me performing at my peak.” Then I’d cut to a quick shot of me hydrating with Wet Hydration, highlighting how it helps boost my endurance, focus, and recovery during intense matches. I’d close with another strong play to visually connect the product to improved performance and consistency on the court.

An engaging TikTok product video grabs attention in the first few seconds with a strong hook and feels natural to the platform rather than like a traditional ad. It should show the product naturally integrated into a lifestyle, focusing on real moments. I believe in authenticity instead of hard selling. The most effective videos either entertain, educate, or inspire, which gives viewers a reason to watch, engage, and share.