Semester

https://www.tiktok.com/@crzygemini101

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I would build OUAI into campus culture by combining experiential events, content creation, and peer-driven sampling. At Tulane, I’ve seen that people engage most with brands when they feel both aesthetic and social, so I’d focus on creating moments that are shareable and community-centered. First, I would host elevated, lifestyle-driven activations—like “Get Ready With OUAI” pop-ups before big campus events (formals, game days, fashion shows) where students can try products, refresh their hair, and take photos. I’d also collaborate with organizations like fashion clubs, sororities, and fitness studios to integrate OUAI into existing routines, making the brand feel naturally embedded in student life rather than just promotional. Second, I would drive excitement through content by creating trend-forward TikToks and Reels that highlight real student routines, transformations, and “OUAI girl” aesthetics. I’d tap into micro-influencers on campus to expand reach and make the brand feel authentic and peer-approved. Finally, I’d distribute products strategically through sampling tied to experiences—event gifting, PR-style packages for campus creators, and giveaway campaigns that encourage user-generated content. I’d also gather feedback through quick surveys and social polls to ensure OUAI is resonating and continuously improving its campus presence. Overall, my goal would be to position OUAI as not just a product, but part of the everyday lifestyle and identity of students on campus.