1. I Build Systems, Not Just Ideas Instead of waiting for random inspiration, I create repeatable content pillars. For a protein brand, that might be: Gym / workout fuel Busy workday snacks High-protein recipe hacks Social / sharing moments Educational tips Having pillars keeps content structured but flexible so you’re not reinventing the wheel every week.

For a brand like Levels Protein, the most effective content isn’t just “here’s my protein” — it’s lifestyle + proof + personality. Especially if they’re targeting young professionals and health-focused people.

I’d engage my network by leading with education, relatability, and real-life use. I naturally integrate wellness products into my daily routines—morning habits, workouts, travel, or busy days—so they feel like genuine recommendations rather than ads. I also encourage conversation through polls, Q&As, and “this or that” content to spark interaction and trust. By sharing honest experiences and showing consistency over time, I help products feel credible and community-driven.