Yes, University of Missouri Tri Delta

Instagram: https://www.instagram.com/izzyzeller TikTok: https://www.tiktok.com/@izzyzellerr

I would engage an audience to try Barebells by turning it into an experience rather than just a handout. On campus, I would create fun, high energy sampling moments that feel social and interactive, such as post workout pop ups near the gym, study break fuel stations, or grab and go moments before events where students are already on the move. I would spark conversation by asking people about their favorite snacks or protein goals and then matching them with a Barebells flavor they would love. On social media, I would bring Barebells into my everyday routine through day in my life content, gym vlogs, and Ninja Creami recipes that show how versatile the bars are beyond just a quick snack. With a very high and engaged following, I am able to amplify these moments beyond campus and create real visibility for the brand. I would use polls, Q and A’s, taste test reactions, and behind the scenes content to get my audience involved and encourage them to try Barebells themselves. By combining in person experiences with authentic digital storytelling, I would build excitement and make Barebells feel like a must have part of college life.