I was working at a candle shop in Brooklyn, where I successfully sold numerous candles, diffusers, and knick-knacks by directing customers to specific shop items based off of what they’re interests and needs were. I was also able to recommend specific items based on scents or aesthetics based on the type of customer I was working with.

I think sports play a huge roll in consumer behavior! Those who have an affinity for any particular interest, like a certain sports team, may be inclined to purchase products that have some sort of relation to sport or collaboration with a sports team. The ability to route for a group of people native to your area opens up a whole new realm for sales and consumerism.

My personal brand is simple, chic, but has a pop of color. I enjoy the basics of fashion but also invest in more bold statement pieces to elevate my style. The most important thing to me when it comes to clothing is comfort!