Glossier: They are a master of a clean, minimalist aesthetic with a focus on community. Glossier's use of soft pastel pinks, clean lines, and a consistent tone is instantly recognizable. Their visuals often feature user-generated content (UGC), which not only provides a sense of authenticity but also makes their audience feel like a part of the brand's story. And Drunk Elephant: This brand excels at creating visuals that are both playful and educational. Their social media is filled with vibrant, colorful posts that are visually appealing, but they are also known for using "no-nonsense" visual explainers about ingredients. This blends a youthful, fun aesthetic with a sense of transparency and trustworthiness—a fantastic balance.

I have a talent for building community and engagement. I have a social media page for my crochet hobby which demonstrates an understanding of how to connect with an audience, build a following, and foster a sense of community. This is a core function of many wellness and spirituality brands, which thrive on a dedicated, engaged community.

My style is a beautiful duality. It is both meticulous and organized for professional purposes, and imaginative and enchanting when crafting visual stories. I have a versatile eye that can adapt to different tones and messages, yet a consistent touch for clean lines, thoughtful colors, and a harmonious balance in all your work. A whisper of pinks and blues often finds its way into my work, giving it a sweet and whimsical disposition.