After looking at the current TikTok feed, I would want to change the content to tap more into GenZ focused content with quicker cuts, easy-to-follow editing and camera angles. I would start with something like a taste test -> ranking all the flavors, taking somewhat of a crumbl cookie marketing approach

At SharpStakes, one of the most effective campaigns I ran was focused on reframing our TikTok content to drive not just views, but actual conversions and downloads.Initially, our content leaned heavily into memes and betting culture humor, which got views but didn’t lead to signups. So I ran an experiment where we pivoted toward value-driven, binary-style content — things like “3 betting mistakes that cost you money” or “How to turn $10 into $50 more responsibly.” The idea was to offer practical, curiosity-piquing advice in a fast-paced, TikTok-native format.

We A/B tested these new hooks against our meme content, and the results were clear:

• Views increased by 78%

• Engagement (comments, saves, shares) grew by 450%

• Most importantly, click-through to app installs increased by 3.4×, and we saw a notable uptick in account signups directly attributed to these videos

The campaign taught me that content that educates while entertaining not only earns attention, but drives meaningful product outcomes — especially when it’s aligned with user intent and platform behavior. That mindset is something I’d love to bring to a company like Legally Addictive Foods.

I go out there and scroll myself! As someone who's super immersed digitally, I find trends easy to keep up with and something that just comes naturally in my day-to-day life.