When I look at a product the first thing that causes be to either have a positive or negative response to it is the packaging or should I say the physical look . A good design will draw attention to a product . Next is effectiveness . No matter how pretty a product may seem if it does not efficiently serve its purpose it can be said to be useless . Next is cost . Good quality should also be combined with affordability . Finally I think of sustainability. I want to know the future purpose this said product will serve