User experience (ease of product usage), user safety, and social responsibility are incredibly key. Exploring a new social app shouldn't be a puzzle, so ease of usage is a must. Combatting toxicity and/or any other signs of malice (whether from content or users) is also needed; danger is not a great selling point. Lastly, being aware of shifting events and ensuring users of your social app become aware as well is highly enticing to GenZers. We all wish to be informed and would not have it any other way. A social media app not cognizant of this is not worth its salt.

Everybody loves a tasty, creamy drink, and when you pair it with something as cleansingly delicious as poppi, it's a match made in heaven. Inspired by Brazilian limeade, poppi's "creamy limeade" balances the creaminess with the right amount of tart for that morning pick-up. It's a taste of home and so dear to millions; everyone has a story about Brazilian limeade. And by adding poppi into those conversations? The earned media will be off the charts, and consumer commitment clearer!