Yes, I am.

Yeah, back when I ran an old Instagram account, I made a short video breaking down a productivity tool I was obsessed with at the time. Nothing fancy, just me talking to the camera, screen recording the app while I explained one specific feature that saved me hours.

The hook was something like "This one feature just cut my work time in half" and I walked through it in under 30 seconds. No intro, no branding, just straight into the value. I used on-screen text for each step so people could follow even without sound.

It ended up getting way more engagement than anything else I'd posted — people tagging friends, asking follow-up questions in DMs, even a few reposts. What I learned from that is people don't want polished tutorials. They want someone who sounds like them showing something that actually works. That's the same energy I'd bring to Willa content.

Honestly, I live on the apps. Instagram is basically my morning newspaper — not just scrolling for fun, but watching what's sticking. I pay attention to which sounds are climbing, what formats keep showing up in my feed, and more importantly, why certain hooks make me stop and watch.

Beyond just being online, I follow a few newsletters like Morning Brew and TechCrunch to stay ahead of where tech and culture are heading. I also jump into Reddit threads and Twitter conversations where people are dissecting platform updates or new features before they hit the mainstream.

For Willa specifically, I'd watch what creators in productivity, lifestyle, and tech are doing, because this product sits at the intersection of all three. I'd track how users are actually talking about the app in comments or posts, not just what Willa is putting out officially. That's where the real content ideas come from.