I’m currently studying at Shri Shankaracharya Institute of Professional Management and Technology (SSIPMT), Raipur, where there’s a very active student environment and strong peer interaction.For promoting IQ Pouches, the best spots on campus would be:College Canteen & Common Areas – These are high-traffic zones where students hang out between classes, making it perfect for sampling and quick engagement.Hostel Areas – Since I live in the hostel, it’s easier to create word-of-mouth promotion and direct peer influence.Events & Tech Fests – College events, hackathons, and competitions attract highly engaged students who are open to trying new products.Clubs & Communities – Especially tech and innovation groups like Young Indians (Yi) Raipur (college chapter), where I’m actively involved. These communities help in spreading awareness quickly.Sports Grounds & Football Groups – Since I play football occasionally, this is another strong touchpoint to connect with students in a natural setting.My approach would be to combine on-ground sampling + social media buzz, so the promotion feels organic and spreads quickly across campus.

I mainly use Instagram to engage with peers—it’s the most active platform on campus for sharing stories, reels, and quick updates. It’s great for visual content, trends, and real-time interaction.I also use WhatsApp for direct communication through groups and broadcasts, which works well for spreading information quickly within college circles.Occasionally, I use LinkedIn to connect with peers on a more professional level, especially for sharing achievements, opportunities, and tech-related content.

I would promote IQ Brand on campus by combining content, community, and consistency.First, I’d create relatable Instagram content around student life—showing how IQ fits into daily routines, productivity, or creativity. Instead of direct promotion, I’d use storytelling (POV, day-in-the-life, before/after impact) so it feels natural and engaging.Second, I’d build peer influence by involving classmates and friends—encouraging them to try, share, and create their own content. This creates a ripple effect where people trust the brand because it’s coming from people they know.Third, I’d organize small on-campus activations like quick demos, challenges, or interactive sessions where students can experience the brand directly. Pairing this with incentives (shoutouts, features, or small rewards) would boost participation.Overall, my approach would be to make IQ Brand feel like a part of campus culture, not just a promotion—something students naturally talk about, use, and share.