When I see something I want to save, I usually save it directly on the platform (TikTok or Instagram), but I also often screenshot it or send it to myself or friends so I don’t lose it.Sometimes I’ll also drop it into group chats or revisit it later when I’m planning something, but it’s not always organized, which makes it harder to actually go back and use.That’s why I’m naturally drawn to tools or apps that help organize and easily access saved content, because it solves a real problem I already experience.

I would collaborate with a creator who focuses on lifestyle + productivity + relatable daily content, since that audience is most likely to adopt a new app.The content would be something like a “day in my life but organized with Tudu” or “things that actually made me more productive this week”,showing the app in action rather than just explaining it.I’d want the collaboration to feel natural and integrated into their routine, so their audience sees it as a genuine recommendation, not an ad.

I would focus on making the app feel like something students are discovering organically, not being advertised to.First, I’d start with student-to-student sharing—posting relatable TikToks like “how did I not know about this app sooner?” or “this just made my life 10x easier”. Then I’d amplify that through group chats, close friends stories, and word-of-mouth, since that’s where a lot of real influence happens on campus.I’d also create POV-style and problem/solution content that speaks directly to student pain points, so people instantly understand why they need it.On campus, I’d tap into social circles, events, and high-traffic areas, getting real reactions and turning those into content. The goal would be to create a loop where students see it online, hear about it in person, and then try it themselves.