I’d create heartwarming and humorous content showing how easy it is to send a personalized booze-filled piñata as a surprise. Think: “POV: Your niece just turned 21 and you can’t be there—but NIPYATA! can.” These short-form videos would run as targeted Instagram & Facebook ads where older gift-givers spend time. I’d also launch a “Finally Legal” gifting campaign leading up to peak 21st birthday months, with email templates, gift reminders, and simple ordering instructions tailored for busy relatives. The goal: make NIPYATA! the first thing parents think of when planning a 21st birthday surprise that’s personal, legal, and unforgettable.

I’d create highly Instagrammable, interactive moments that guests have to share. Think: branded piñata-smashing stations with confetti and mini liquor explosions, photo booths with hilarious drink-themed props, and custom party favors or wristbands. I’d also post real-time reactions, tagging NIPYATA! for max reach. Pre-event, I’d build hype with countdown content, sneak peeks, and giveaways. During the event, I’d encourage user content by running contests like “Best Smash Reaction” or “Most Creative Toast.” NIPYATA!’s bold, boozy vibe, turning one-time guests into loyal fans who follow, tag, and talk about the brand long after the party ends.

I’d focus on creating high-energy, content that feels like a party in your feed. I’d use trending TikTok sounds, unboxing videos with wild reactions, and “watch me destroy this piñata” slow-mo clips to capture attention. I’d position NIPYATA! as the go-to gift for birthdays, graduations, and girls’ nights—showcasing it in real-life moments that young Millennials live for. I’d also host fun giveaways, “What’s your NIPYATA! vibe?” Using humor, surprise, and personalization I’d make NIPYATA! feel less like a product and more like an experience—something worth sharing, tagging, and talking about.