When I was in grade 12, I had this project that I had to do. I was doing it decently, but I didn't put too much effort into it because I thought it was just

For a digital campaign around New Brew's non-alcoholic drinks, I'd keep it pretty straightforward and focus on what makes them special.

1. Know Your People First. I'd figure out who's actually buying this stuff—health-conscious folks, younger crowds going sober-curious, or people wanting tasty alternatives for social events. The non-alcoholic space is blowing up right now, so there's definitely an audience there.

2. Tell the Story I'd get people hooked on New Brew's backstory—how it started, what goes into it, and why they decided to make these drinks. People love that behind-the-scenes stuff, and it builds trust.

3. Go Where People Are: Hit up Instagram, TikTok, and YouTube hard. Show off the drinks in real situations like parties and dinners. Partner with wellness influencers and bartenders who can actually make these drinks look cool and credible.

4. Get People Involved: Encourage customers to post their own content with branded hashtags. Run some giveaways, maybe do pop-up tastings so people can actually try the stuff.

5. Make It Easy to Buy: Set up shoppable posts and get the drinks into stores where people already shop—Walmart, Amazon and other grocery chains.

6. Track What Works: Keep an eye on the numbers and adjust based on what's actually moving the needle.

   The whole thing comes down to making non-alcoholic drinks feel like a cool choice and not just the backup option.

Honestly, I think the stuff that really blows up is content that just hits people in the feels, you know? Sure, there are tons of ways to go viral, but the content that actually sticks is the stuff that makes people go "Oh wow, that's so me" or gives them some kind of emotional punch. When someone watches a video and either laughs their ass off, gets inspired, or has that "holy shit" moment, they're going to want to share it with their friends. It's like when you see something that's so relatable you have to send it to your group chat immediately. The content that really takes off is usually pretty straightforward to get, looks good, and either teaches you something useful or puts a fresh spin on something familiar. People love authenticity too. If it feels real and speaks to their actual life or interests, they're way more likely to engage with it and pass it along. At the end of the day, if you can nail that combo of emotional connection, relatability, and something worth sharing, you've got a much better shot at creating something that actually spreads.