Sourse
Social Media Intern
What is a wellness or beauty brand that has great social media presence? What sets them apart?
I believe Rare Beauty has a great social media presence. What sets them apart is that they are actively engaged with their target audience, meaning they actually take into account what their customers like and dislike, want and don't want. They use these community suggestions and incorporate them in future products of theirs, which is really admirable. They are also very kind and constantly send out PR packages to creators they see use their products, and they are very active on social media platforms.
Aquaphor
Aquaphor Campus Events Lead
If you were given 300 Aquaphor products how would you share them and get the word out within your campus community?
I believe social media and word of mouth are the most powerful marketing tools with Gen-Z. I would speak with the moderators of my college's Instagram accounts, and tell them to promote the 300 Aquaphor products, because they have a large following of everyone from school. I would also speak with my friends who I know use Aquaphor the way I do, and share the products with them. Finally, I'd create TikToks about beauty influencing that relate to Aquaphor as a makeup product to display its wide range of use and attract its target audience.
DAMDAM Tokyo
Community Management Intern
Please add a link to your favorite skincare influencer, on any platform.
@bonitravo on TikTok