In June, I created a video targeting the trending "summerween" aesthetic. My feed had been filled with posts about autumn/fall and halloween, so I decided to use that to my advantage. I normally create beauty and fragrance content so I twisted this trend in my favor. I created a video consisting of about 20 pictures in a fast paced 7 second video with text reading "need a perfume that smells like this:" I received around 300k views, 80k likes, and gained many new followers from that singular video. Recently, a new Sol De Janeiro scent came out and I noticed they accidentally put it out early in my store, so I capitalized on that by creating content right after I bought it and received over 200k views and many likes.

I stay up to date by engaging with my feed, doing research, and utilizing creator search insights. BY using all of these methods, I'm able to see in real time what's trending and who to target. When creating content and using creator search insights, I relate what is trending in the content gap section to a video I want to post. EX: Content gap section shows engagement up 1000% for topics like first day of school or beauty routine, I'll post a video similar to that with my own original twist so TikTok recognizes it as original content.

Very familiar! I’m on TikTok 24/7 so I’m always aware of everything that’s trending!