I manage two social media accounts for one class and have had to run multiple ad campaigns to attract my target audience and show what we are selling and why it is so desirable. My success was measured by foot traffic and the number of followers we gained per post, so this showed me the real research I need to do to remain effective in this fast-changing market.

I stay updated with trends by following industry experts and watching what's trending. I also watch what big brands and influencers are doing and stay active on different platforms to see changes as they happen. Social media moves quickly, but the key is to keep close attention and stay curious.

Rellery is another jewelry brand that uses female influencers to market their products. With every product made by these influencers inspiration is a deep meaning. Rellery is about the deep connection and how beautiful it can be. This empowers women when they wear these small but beautiful pieces to make them feel like queens with meaning.