She/Her
Isabelle Cho
Hi! I am a current student at the UC Berkeley, pursuing a double major in History and Economics. My current interest is understanding the future implications of artificial intelligence and fintech.
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About Me
University of California, Berkeley
Berkeley, CA, US
B.A. Economics, data science
Class of 2028
University of Cambridge
Research Coursework
Class of 08/2025
Berkeley, CA, USA
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content is about identity; it makes people think 'that's so me' and follow. Purchase content is about urgency: a discount, a transformation, a limited drop that makes them click 'buy now.' The best UGC does both in one video.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
A 'Day in my life' Reel where Sousa is seamlessly part of my morning routine, no hard sell, just me, my workout, and the product fitting naturally into my day. People don't buy supplements, they buy the lifestyle around it.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I'd make people feel like they discovered it themselves, through 'get ready with me' clips, honest first-reaction videos, and lifestyle content that makes the supplement feel like a main character, not just a product.