Interview Questions
Vista Products
Social Media & Brand Marketing Intern

Imagine you have a $30,000 marketing budget to build momentum before Vista’s launch. How would you deploy it? What would your strategy be? How would you balance brand-building vs. performance marketing? Would you concentrate spend around launch or distribute it over time — and why? What outcomes would you expect from that budget? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I would workout smaller college influencers and Greek life to create ugc in exchange for free product. Also giveaways with trending products for anyone to enter. The outcomes would be vista becoming a recognized brand among Gen Z and synonymous with college work life balance. I think vista can also grow to the post grad crowd.
Vista Products
Social Media & Brand Marketing Intern

What would your strategy be to grow a new brand from 0–10k followers on instagram. (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
Meshing Vista with current trend to attract followers and how to aspirational lifestyle content to keep them. If the target market is college students, vista can be shared as a way to stay healthy and energized while also balancing a social life and school work.
Vista Products
Social Media & Brand Marketing Intern

What are your thoughts on Gorgie’s, Unwell’s, and Bloom’s social media marketing strategies? What do you believe each brand executes effectively? What elements of their approach would you keep if you were leading their social strategy? What would you change or improve — and why? (Please don’t use AI — we’d really love to hear your honest thoughts, in your own words.)
I think Georgie’s strategy has worked well so far and will continue to grow their brands exponentially! Unwell and bloom have both sponsored my sorority and others and after trying those products I have seen other members purchase them on their own. I would keep all the elements they are doing as I think haven’t heard any bad press about them and I have only continued to see them grow mainstream.







