Ani+Co.
Social Media Manager
What strategies do you employ to grow an organization's social media following and increase engagement with the audience?
I would respond to all comments, host contests and giveaways/opportunities for a user shoutout, ask a question on instagram stories, use engaging headlines/words in captions, research and employ potential collaborations thy would engage more followers, etc.
Ani+Co.
Social Media Manager
How do you adapt your social media strategy to target different demographics or international audiences?
I would research popular media, social media content and the like of the specific demographic in question in order to understand what kind of media they gravitate towards, the language and images surrounding that media and try to incorporate some of that into the brands content output, whether that be what’s written in the caption, the images that are used and the people in that image, music or aesthetic
Ani+Co.
Social Media Manager
Can you describe your process for developing a social media content calendar?
I create a digital calendar, organized by topic and color so that I can coordinate what content belongs to what topic (ex: posts, reels, stories, advertisements, etc.) and evaluate how much content is being produced each week, making sure that a consistent amount is generated on a weekly basis to ensure maximum social media growth. I would start producing the content for a certain day at least 3 days in advance and streamline the creation process to abide by their due dates