Yes! I’ve worked two activations so far. I was a part of bringing Uber Eats x Sephora to my campus, where I distributed branded giveaway bags, engaged students, and explained the new partnership to create excitement on campus. I also worked the Dr. G Skincare pop-up, where I introduced the brand to students, handed out samples, and encouraged social media engagement. Both events taught me how to confidently approach people, keep the energy high, and create fun, memorable brand experiences.

To engage the crowd and promote Uber Eats, I’d make the food truck experience fun and interactive. Along with handing out flyers and sharing promo codes, I’d set up quick mini-games like a spin-the-wheel, trivia about local restaurants on Uber Eats, or a “guess the food emoji” challenge where students can win small prizes, discounts, or Uber Eats merch. I’d also encourage people to post about the event on social media for extra chances to win. Combining those games with friendly conversations and upbeat energy would make the promotion memorable and get more students genuinely excited about Uber Eats.

As a first-year student, I have many friends living in first-year housing, so I would prioritize delivering mailers to all six first-year residence halls to ensure strong initial engagement and word-of-mouth reach among new students.