I have extensive experience in representing and promoting brands through both in-person events and digital channels. As Director of Public Relations and Recruitment for the Student Government Association, I led a committee of over 30 members, coordinated campus events, and collaborated with Student Brand Ambassadors and organizations to engage students and amplify event visibility. In my role with Zeta Tau Alpha, I partnered with local businesses, secured sponsorships, and promoted chapter events on social media, showcasing my ability to build relationships and represent a brand effectively. Additionally, my social media and marketing internships with Monarch Dining and the Strome College of Business allowed me to create content, manage engagement, and analyze audience metrics, further strengthening my skills in brand promotion and community engagement. Across these experiences, I have successfully interacted with large groups, driven engagement, and enhanced brand visibility both on campus and online.

Student Government Association (SGA) – Director of Public Relations and Recruitment, leading a committee of 30+ members, hosting campus events, and coordinating partnerships. Zeta Tau Alpha (ZTA) Sorority – Service Chairman (Aug 2024 – Nov 2024) and Historian (Nov 2024 – Present), organizing volunteer opportunities, securing partnerships, and managing social media content. Strome College of Business Social Media Team / Marketing Internship – Managing Instagram and LinkedIn accounts, creating digital content, and promoting engagement.

To effectively promote Proper Wild on campus, I would organize a “Recharge with Proper Wild” activation aimed at engaging students in a fun and memorable way. The event would take place in a high-traffic area such as the student center, library entrance, or campus quad during midday or early evening to maximize foot traffic. A branded sampling booth would offer free Proper Wild drinks, with QR codes for discounts or social media follows, while a mini wellness activation like a short yoga or stretch session would provide a healthy, energizing experience. To increase engagement and social reach, a photo booth or branded backdrop would allow students to capture content for Instagram and TikTok using hashtags like #ProperWildRecharge, with prizes or giveaways for those who share. Promotion would include pre-event social media posts, flyers, and collaboration with student organizations to co-host and spread the word. The event would be staffed with brand ambassadors to distribute samples, interact with students, and capture content, while giveaways like stickers, lanyards, or fitness accessories would incentivize participation. Success would be measured through the number of samples distributed, social media engagement, sign-ups, and overall attendance. By combining interactive elements, social sharing, and a high-energy, health-conscious theme, the event would effectively increase brand awareness and create a lasting, positive impression of Proper Wild on campus.