I would showcase the Gift With Purchase as a lifestyle accessory that naturally fits into everyday Valentine’s moments, even without the cookie box present. The content would focus on how the GWP lives beyond the initial purchase—styled in real, relatable settings that my audience recognizes and aspires to. For example, I’d film a cozy “day-in-the-life” style TikTok featuring the GWP clipped to my everyday bag, styled on my desk while studying, or incorporated into a Valentine’s-themed flat lay with books, lip gloss, and headphones. Each scene would subtly reference Insomnia Cookies through captions and on-screen text, reinforcing that the gift came from a limited-time Valentine’s promotion while keeping the focus on how usable and aesthetic the item is on its own. To make it engaging, I’d frame the video as a “things I’m loving this Valentine’s season” or “small details that make February feel special” concept—showing how the GWP becomes a reminder of a sweet moment, not just a one-time freebie. This approach keeps the content organic, visually appealing, and highly shareable, while encouraging viewers to seek out Insomnia Cookies to get the gift themselves.

Yes! I live within a one-minute walking distance of an Insomnia Cookies location, making it extremely accessible for me. This close proximity allows me to easily pick up fresh, warm cookies, remain flexible with filming timelines, and create timely, high-quality content throughout the Valentine’s Day campaign window. Additionally, the majority of my audience consists of students on the Syracuse University campus, and this Insomnia Cookies location is just as accessible to them. Being able to highlight a nearby, convenient spot makes the content highly relevant and actionable for my audience, increasing the likelihood of real engagement and in-store purchases.

I would showcase the Gift With Purchase by centering the content around a Valentine’s Day Galentine’s moment that feels warm, aesthetic, and genuinely relatable. The video would open with a 12-pack of Insomnia Cookies as the centerpiece at a Galentine’s gathering with my friends—soft lighting, cozy outfits, pink/red tones, and candid moments of us sharing cookies, laughing, and celebrating friendship. I’d highlight the GWP as part of the experience rather than a separate add-on—styling it on my purse, using it as part of the table décor, and showing how it seamlessly fits into the moment. After we finish the cookies, the video would transition into us heading out together, with the GWP still styled on my bag, showing how it carries beyond just the initial unboxing. To extend the storyline, I’d include a final scene of us heading to see the new Wuthering Heights, which has a lot of current buzz on TikTok. This creates a natural “day-to-night” narrative and ties Insomnia Cookies into a full Valentine’s experience—cookies before the movie, memories after. The content would feel fun, stylish, and organic while clearly showcasing how the GWP elevates the limited-time Valentine’s cookie offering from Insomnia Cookies into something memorable and shareable. This approach blends lifestyle storytelling with product visibility, making the cookies and the gift feel like a must-have part of Valentine’s plans—not just a purchase.