I ensure videos reflect a brand's authentic narrative by first being extremely clear with my team what the goal of the content is short-term and long-term. One video posted today may have an entirely different goal than the curation of a set of content that is trying to establish a brand as "xyz." This way, we can gear the content towards exactly the right kind of message it is trying to send in the moment, and also make sure that alilgns with the values or beliefs that the brand wants to project onto its viewers.

Depending on the type of video and goal of the video, I feel that it needs to be edited differently to ensure maximum engagement with the audience and help grow the page and bring awareness to the brand. For example if I was to make a video of how I use "product" in my every day life, I would film a short cut video with longer clips highlighting said product, but also at the same time not make it feel like an ad because that often deters people from watching further. This way, the video is easy to follow and catches the viewer's attention quickly but also allows them time to process the information about "product."

My passion for social media. I think that the power social media has to changes people's lives for the better is way greater than anyway could even think. This drive and passion regarding content creation and social media and the good it can do is what sets me apart because it allows me to put full focus and effort into what I'm doing so I can be as successful as possible for my brands!